Our co-founder, Julio Martínez, recently joined Kfund to discuss Abacum’s journey and vision. As a Kfund-backed startup, Abacum is reshaping the world of FP&A with its innovative software designed for CFOs and finance professionals.

Julio shares his personal story as a founder, the challenges of launching a startup during the pandemic, and the driving force behind Abacum.

In this episode, he covers:

  • What Abacum is and how it’s revolutionizing FP&A: Automating financial processes to empower teams to make data-driven decisions.

  • The importance of purpose and mission in business: How staying focused on long-term goals helps maintain motivation beyond immediate results.

  • Global Growth: The international mindset from day one and the differences between the European and U.S. markets.

  • Go-to-Market Challenges and Learnings: Strategies for scaling in competitive markets like the U.S.

  • Company Culture and Team: The key role of internal talent, product passion, and solving real customer problems.

  • Work-Life Balance and Leadership: Insights on leadership, discipline, and finding purpose in entrepreneurship.

An inspiring conversation in spanish on turning challenges into opportunities and building a company with global impact. Don’t miss it!

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